Writing Blog

Well, all this stuff about keeping it simple probably gives you the idea somewhere that the outcome could be something that’s boring. Yes, that is a problem. So once you’ve got the hot focus of what you have to say, see if you can give the reader just a little bit of something that makes him sit up, opening his eyes a bit wider. Just a wee bit is enough to start with. It doesn’t have to scream, it doesn’t need to have ‘shock value’. It just needs to have him saying ‘Aha!’. It doesn’t have to be a great big ‘aha’ every time. Even a teeny-weeny one will mean that the chances of him reading through your writing increases tremendously.

The Aha factor does not mean that you don’t write unless you have something new and exciting to say. All it means is that whatever you say should not sound trite and with an ‘I’ve heard it before’ kind of feel to it. It just means that whatever you have to say is said a little bit differently, a little bit more creatively so that what you have to say gets the reader’s attention. It means your writing gets read and that is what ultimately matters. If your reader were to say, ‘Hey, I never quite thought of it like that before!’……..then your writing has done a real good job!

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