Writing Blog

Thou shalt be loyal to thine clients 

They pay you so try and accord them the loyalty that is their due. If you can’t be loyal to your client, don’t work for him. You don’t have to like a client but you need to be loyal. This means no recycling the work you have done for him and which he has paid for and sending it to someone else. It means no bitching about him to other clients – yes, even if it means you don’t really like him. He’s paying you – reciprocate the way you should. You’ll find that your clients stand by you for years.

Thou shalt not add on fluff 

Well, this should be your guiding light most of the time. There are times when a bit of fluff and sizzle is needed otherwise writing, like life, can be a bore. However, there is a time for fluff and a time when fluff should be banished from your writing. More often than not, the latter state is where you need to be.

Thou shalt not miss deadlines 

Deadlines are just that - lines that you wouldn’t cross unless you are dead. Treat deadlines as sacrosanct and you’ll never have to worry about time management. You won’t have to worry about losing clients either. There’s a certain comfort level with a provider who always sends back the work on time.

Thou shalt be self critical 

If you look at your work objectively, you will learn to be more critical and make the necessary corrections. You’ll find that when you are critical, others need not be because you’ve raised the bar and given them the best.